Tag Archives: commercial real estate

Real Estate MARKETING Insights


What does it take to flourish in today’s real estate market? Well, it takes more than just be average, and the many distinguished agents that have already been through the market’s fluctuations have the experience and resilience to maintain their success in today’s downturn. Their creativity makes them capable of adapting their business and taking it to a higher level.

By applying the following five key steps, an agent can carry out the necessary changes to improve their overall real estate marketing plan and business objectives.

Increase the Amount of Listings

Since home values have been decreasing, sellers seem desperate to place their residence on sale in the hopes of retaining an investment or avoiding a possible financial hardship, such as a foreclosure. These days’ potential homeowners are faced with severe and strict lending guidelines.

The key is to attract interested sellers to gain more listings. The truth is that it is a numbers game and to stay above the curve real estate agents must have multiple listings; the more listings they have, the more sales they will earn.

Utilise the Latest Online Trends and Technology

The National Association of Realtors (N.A.R.) is reporting that 80% of sellers and buyers find their agent online; this proves that sellers, as well as buyers, are “shopping” for agents and not just homes! This is what a buyer or seller would like to see, real estate agent that knows how to market and sell a property utilising the latest in online technology.

Today the possibilities are endless; thanks to the World Wide Web, agents now have access to amazing marketing resources that can help them sell a property quicker than ever before.

Differentiate and Separate Yourself from the Competition

Just as there are endless amounts of resources online to market listings, there are an endlessamount of agents that utilise those same resources. As a result, the internet is saturated with agents and only those who are creative enough to differentiate themselves from the rest will be the few that earn multiple listings under their belts.

How can real estate agent to think outside the box and be willing to distinguish themselves apart from the rest?

Create a Strong Emotional Impact

It is all about creating a vision and attaching an emotional connection to that visionto gratify the “wants” and “needs” of the customer. Almost every real estate agent sells their prospects and clients on the idea of the “American dream” or the “dream house” or even the endless possibilities of an investment.

Through the power of an audio/visual experience – the combination of the two elements, “motion” and “sound”, fused together into a single medium designed to please the senses in order attain and retain the attention of the viewer to achieve an emotional response.


Market with a Video

The introduction of audio and visual experience online has completely changed the way our society communicates. This is seen in the launch of YouTube a couple of years ago; it quickly became the catalyst to what is now the internet’s preferred media choice, video! Advertisers are one example of how video has revolutionised the market; from giant size LCD billboards to little animated Flash videos found online.

To conclude:

Agents must be willing to be creative and innovative to go further than the current marketing standards to create an optimal buying and selling experience for their clients. By utilising the latest technological advancements the internet has to offer, an agent will not only set themselves apart but increase their listings. This will not only create an emotional influence for both a buyer and seller, but it will pull real estate realtor out of the slump and into the sale!


What the Heck Is a Short Sale?


In the course of the most recent quite a long while a considerable measure of purchasers has purchased homes, aiming to live in them for a long time, then something happened – perhaps great, possibly awful, yet in any case – they don’t have a decision. A few proprietors need to move; see more : http://www.onsitehomeinspections.com/.

At the point when most mortgage holders move, they offer their home. Ordinarily, that is not an issue. For a few individuals these days, it is an issue. In light of the simple financing, widespread theory, flipping, and in some cases misrepresentation, home estimations soar generally all over the place. That arrived at an end as of late and qualities plunged in a few regions. Notwithstanding, when qualities are steady, once in a while there sufficiently isn’t cash in the property to pay off the home loan, then pay all the offering costs and moving expenses.

What happens then?

Default, now and then insolvency, and perhaps dispossession. Alternatively, a short deal.

A short deal is the point at which the bank consents to acknowledge a home loan result that doesn’t cover the extraordinary advance. Why do loan specialists acknowledge short deals? Loan specialists quite often lose cash when they abandon the property. As a rule, they will lose less cash through a short deal than they would by dispossessing the home and offering it as a bank-claimed property.

Be that as it may, there are principles.

The borrower must experience an honest to goodness budgetary hardship. On the off chance that this fits, call the real estate agent. Converse with real estate customer care, office and let them realize what is going on. That route, information of your hardship is conveyed to the bank and turns into a piece of their documents. Keep your own particular correspondence log.

Inevitably, you will need to report the hardship and your failure to manage it monetarily by uncovering every one of your advantages. Bank articulations, stocks, bonds, expense forms, pay stubs – the money lender will need to see everything that might report that you are not concealing resources or pay.

When you offer the property, you need to supply extra documentation. At the point when the property is recorded, your land specialists readies a similar business sector investigation. You’re going to need that and you should supply a duplicate to the loan specialist, alongside your hardship letter, the reports said over, a duplicate of the buy understanding, and a “net sheet” indicating the amount you will net (or lose) from the offer of the home.

It might be that you really need your land specialists or some other real estate agent to arrange with your moneylender. Assuming this is the case, you have to set up an approval letter. That letter incorporates your name, property address, credit number, your agent’s name, the date and your authorized mark. Your specialists will know the greater part of this and have the best possible arrangement.

At that point your operators submit it to all your loan specialist and you hold up.

Ordinarily, your loan specialist can’t settle on the choice to acknowledge a short deal all alone. In the event that there is home loan protection, they get a say as much. Your home loan has a financial specialist. The financial specialist gets a say as much.

When the arrangement “bodes well”, they trust your hardship is authentic, and you don’t possess any other property – you might get a “yes” choice. Your odds go up notably in the event that you have somebody encountered arranging for you.

The Triple Net Lease in Commercial Real Estate

The triple net lease is utilized widely as a part of the real estate market. It is main-stream for multi-occupant modern and retail properties. With occupants whose costs shift incredibly, for example, a modern client of power, the triple net lease is best for the landowner.

Occupants are impervious to triple net leases, as they have no power over increments in costs and planning their expenses is more troublesome with real estate. Read more »