Real Estate MARKETING Insights
What does it take to flourish in today’s real estate market? Well, it takes more than just be average, and the many distinguished agents that have already been through the market’s fluctuations have the experience and resilience to maintain their success in today’s downturn. Their creativity makes them capable of adapting their business and taking it to a higher level.
By applying the following five key steps, an agent can carry out the necessary changes to improve their overall real estate marketing plan and business objectives.
Increase the Amount of Listings
Since home values have been decreasing, sellers seem desperate to place their residence on sale in the hopes of retaining an investment or avoiding a possible financial hardship, such as a foreclosure. These days’ potential homeowners are faced with severe and strict lending guidelines.
The key is to attract interested sellers to gain more listings. The truth is that it is a numbers game and to stay above the curve real estate agents must have multiple listings; the more listings they have, the more sales they will earn.
Utilise the Latest Online Trends and Technology
The National Association of Realtors (N.A.R.) is reporting that 80% of sellers and buyers find their agent online; this proves that sellers, as well as buyers, are “shopping” for agents and not just homes! This is what a buyer or seller would like to see, real estate agent that knows how to market and sell a property utilising the latest in online technology.
Today the possibilities are endless; thanks to the World Wide Web, agents now have access to amazing marketing resources that can help them sell a property quicker than ever before.
Differentiate and Separate Yourself from the Competition
Just as there are endless amounts of resources online to market listings, there are an endlessamount of agents that utilise those same resources. As a result, the internet is saturated with agents and only those who are creative enough to differentiate themselves from the rest will be the few that earn multiple listings under their belts.
How can real estate agent to think outside the box and be willing to distinguish themselves apart from the rest?
Create a Strong Emotional Impact
It is all about creating a vision and attaching an emotional connection to that visionto gratify the “wants” and “needs” of the customer. Almost every real estate agent sells their prospects and clients on the idea of the “American dream” or the “dream house” or even the endless possibilities of an investment.
Through the power of an audio/visual experience – the combination of the two elements, “motion” and “sound”, fused together into a single medium designed to please the senses in order attain and retain the attention of the viewer to achieve an emotional response.
Market with a Video
The introduction of audio and visual experience online has completely changed the way our society communicates. This is seen in the launch of YouTube a couple of years ago; it quickly became the catalyst to what is now the internet’s preferred media choice, video! Advertisers are one example of how video has revolutionised the market; from giant size LCD billboards to little animated Flash videos found online.
Agents must be willing to be creative and innovative to go further than the current marketing standards to create an optimal buying and selling experience for their clients. By utilising the latest technological advancements the internet has to offer, an agent will not only set themselves apart but increase their listings. This will not only create an emotional influence for both a buyer and seller, but it will pull real estate realtor out of the slump and into the sale!
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