Split Testing For Your Real Estate Marketing Campaigns

in real estate, split testing is nothing more than taking two or more variables and seeing which one gives you the best results. It is similar to a race, which car will come out first, second, third and so on. Split testing is a must do in any real estate marketing campaign; if you are not doing it then you are throwing away money, leads and potential sales. This will help separate you from the rest of your competition because you will

  •     Have your traffic stay longer on your website
  •     Have your traffic interact more with your website
  •     Have higher conversion rates with your website

With your real estate marketing you should always be split testing because your marketing techniques and campaigns should be evolving. Never get comfortable and expect everything to be smooth sailing because when something changes drastically, you will not be mentally prepared. Anytime you create a new landing page, banner, keywords in your pay per click campaign you should be testing them to get the maximum ROI you possibly can.

What Do You Split Test?

You can split test just about anything you are using in your marketing strategy.


  •     Call to action and form locations
  •     Size of web forms and required fields
  •     Web page layouts
  •     Color schemes (especially on call to action buttons)
  •     Wording and or images used on a page


  •     Subject lines (HUGE on helping with your email open rate)
  •     Email layout
  •     Font sizes and heading locations
  •     Heavy use of images (remember some email providers and people have them off by default)
  •     Link locations
  •     Time of day and on what day you deliver your email

PPC (Pay Per Click Campaigns)

  •     Display headlines
  •     Description copy
  •     Time of day
  •     Max CPC

Read the next for this story : http://www.xaprealty.com/split-testing-real-estate-marketing-part-ii/

The Good, Bad and Ugly of Real Estate Investments

The purchase of real estate has always been considered as a good alternative to guarantee the future. Profit from rents is a great investment opportunity today. And when you can combine the two things, then we have an investment with guarantees for the future. However many people forget that for everything good in life there is a con or a set of cons. In the case of real estate this rule also applies. Many people do forget that renting a house or apartment for example can become a problem as soon as the tenants leave the place. Some people can take great care of where they are, however some do not do the same, unfortunately – and you are lucky not to have to deal with this kind of people.

Research, think – and think again before buying real estate for investment.

Those looking for real estate to invest need to have security, a good rate of return and price appreciation in the short term. And now, with the decline of some models of investments and the current financial crisis in some markets, investing in real estate has become the safe haven for those looking for these items.

Acquiring rental properties is an investment opportunity that has stood out among those who need to invest your capital in something safe. Also visit our top article for more information. Although the market might not be that hot for such activities it is still considered good enough to make some cash with rent money, regardless of where you are located.

Complications may arise – but none are that big.

Even though there are some complications related to rents (tenants who do not pay, homesthat are vandalized, etc.), the practice is still a good alternative income for those wishing to invest in real estate. You can also visit this link realestatelicense.com for more information. The law regulating the tenancy brought greater security to owners by reducing bad debt and bringing new life to the real estate rental market.

Many entrepreneurs prefer to make investment in property plant and not ready real estate. With the ability to profit about 50% on receiving the keys, have greater liquidity, more modern facilities and uncomplicated documentation, purchase of buildings in the plant has been attracting more and more investors eye the potential of this market. Check here !

Rent newly constructed buildings bring some good points for the entrepreneur, including the possibility of renting for a higher price than the commonly applied in the market.

In any part of the world, investment in real estate is guaranteed returns in the medium and short term.

It is, therefore, not that hard to decide after all.

But investing in real estate in New York City for example is definitely going to bring you the pros and hardly the cons of the business. It is always a matter of opportunity and everything in life can have its good and bad sides, it is up to you to measure what side you will best fit in. Good luck and make sure you read a lot before you actually decide to invest in real estate, regardless of your location.

Real Estate MARKETING Insights


What does it take to flourish in today’s real estate market? Well, it takes more than just be average, and the many distinguished agents that have already been through the market’s fluctuations have the experience and resilience to maintain their success in today’s downturn. Their creativity makes them capable of adapting their business and taking it to a higher level.

By applying the following five key steps, an agent can carry out the necessary changes to improve their overall real estate marketing plan and business objectives.

Increase the Amount of Listings

Since home values have been decreasing, sellers seem desperate to place their residence on sale in the hopes of retaining an investment or avoiding a possible financial hardship, such as a foreclosure. These days’ potential homeowners are faced with severe and strict lending guidelines.

The key is to attract interested sellers to gain more listings. The truth is that it is a numbers game and to stay above the curve real estate agents must have multiple listings; the more listings they have, the more sales they will earn.

Utilise the Latest Online Trends and Technology

The National Association of Realtors (N.A.R.) is reporting that 80% of sellers and buyers find their agent online; this proves that sellers, as well as buyers, are “shopping” for agents and not just homes! This is what a buyer or seller would like to see, real estate agent that knows how to market and sell a property utilising the latest in online technology.

Today the possibilities are endless; thanks to the World Wide Web, agents now have access to amazing marketing resources that can help them sell a property quicker than ever before.

Differentiate and Separate Yourself from the Competition

Just as there are endless amounts of resources online to market listings, there are an endlessamount of agents that utilise those same resources. As a result, the internet is saturated with agents and only those who are creative enough to differentiate themselves from the rest will be the few that earn multiple listings under their belts.

How can real estate agent to think outside the box and be willing to distinguish themselves apart from the rest?

Create a Strong Emotional Impact

It is all about creating a vision and attaching an emotional connection to that visionto gratify the “wants” and “needs” of the customer. Almost every real estate agent sells their prospects and clients on the idea of the “American dream” or the “dream house” or even the endless possibilities of an investment.

Through the power of an audio/visual experience – the combination of the two elements, “motion” and “sound”, fused together into a single medium designed to please the senses in order attain and retain the attention of the viewer to achieve an emotional response.


Market with a Video

The introduction of audio and visual experience online has completely changed the way our society communicates. This is seen in the launch of YouTube a couple of years ago; it quickly became the catalyst to what is now the internet’s preferred media choice, video! Advertisers are one example of how video has revolutionised the market; from giant size LCD billboards to little animated Flash videos found online.

To conclude:

Agents must be willing to be creative and innovative to go further than the current marketing standards to create an optimal buying and selling experience for their clients. By utilising the latest technological advancements the internet has to offer, an agent will not only set themselves apart but increase their listings. This will not only create an emotional influence for both a buyer and seller, but it will pull real estate realtor out of the slump and into the sale!



When inveting real etate, A lovely rural house in a сhаrmіng Bulgarian саn ѕtіll be bоught fоr аѕ little as 5000 Euros іn some аrеаѕ but what ѕhоuld уоu соnѕіdеr whеn viewing ѕuсh properties аnd making a dесіѕіоn оn whether to purchase such a рrореrtу? Hеrе аrе 5 thіngѕ уоu ѕhоuld соnѕіdеr carefully bеfоrе parting wіth аnу mоnеу.

  1. Renovations Cоѕtѕ

  2. Whеnеvеr you аrе considering рurсhаѕіng аn older rurаl рrореrtу you nееd tо consider the соѕt оf necessary rеnоvаtіоnѕ. Rеаlіѕtісаllу аnу rural Bulgarian property іѕ unlikely tо have a рrореr indoor bathroom and ѕіmрlу an оutdооr toilet, thеrеfоrе you аrе going to nееd tо install a septic tаnk (unlеѕѕ thе рrореrtу саn be connected tо the mаіnѕ) and hаvе аll the рlumbіng рut іn fоr thіѕ and thе bаthrооm. This will easily соѕt аrоund 1,500 Eurоѕ іf nоt more. Thе rооf mау nееd lооkіng at, уоu аrе lіkеlу tо wаnt tо get thе wіrіng checked out аnd рrоbаblу rерlасеd, роѕѕіblу ѕоmе іnѕulаtіоn іn the rооf саvіtу, ѕоmе fоrm of hеаtіng, a рrореr kіtсhеn аnd most dеfіnіtеlу ѕоmе tоuсh up рlаѕtеr wоrk. Struсturаl rеnоvаtіоnѕ ѕtаrt tо аdd a ѕіgnіfісаnt amount to the fіnаl bill аnd may require buіldіng permits. If уоu ѕtаrt lооkіng аt рuttіng іntеrnаl stairs іntо рrореrtіеѕ, mаkіng a ѕераrаtе rооm fоr a bаthrооm аnd ѕо оn, соѕtѕ wіll ѕtаrt to mоunt. Mаkе ѕurе you wоrk in аnу renovation соѕtѕ іntо уоur final budget. Fоr a ѕmаll rurаl property budgеt аt least 15,000 Eurоѕ, better 20,000 tо 25,000 Eurоѕ. See More Real Estate Invest Here.

  3. Access аnd Transport

  4. Tаkе careful note of еxасtlу how the property is ассеѕѕеd. Mаkе ѕurе there is a clear rоutе of ассеѕѕ аnd not juѕt a trасk over the nеіghbоurѕ vеgеtаblе gаrdеn. Alѕо ask аbоut winter wеаthеr соndіtіоnѕ – іѕ thе rоаd tо the рrореrtу liable tо bе blocked with ѕnоw, does thе rіvеr flооd and mаkе ассеѕѕ impossible. And сhесk out local public trаnѕроrt links – іѕ thеrе a rеgulаr bus service оr a trаіn station or іѕ thе оnlу option gоіng tо bе to аlwауѕ hаvе a vеhісlе. Thіѕ is аn іmроrtаnt consideration іf уоu аrе thіnkіng of rеntіng thе property оut.

  5. Thе ‘соnvеnіеnсе’ factor

  6. Hоw close іѕ thе property tо thе nearest ѕuреrmаrkеt? Iѕ there a shop іn thе vіllаgе, is thеrе a rеѕtаurаnt, a cafe еtс…Yоu do not rеаllу want to have tо drive 45 mіnutеѕ аlоng a роt hоlеd single lаnе trасk just tо get some bаѕіс provisions and neither wіll уоur guеѕtѕ іf they wаnt tо еаt оut оr go ѕhорріng.

  7. Mаіntеnаnсе & Mаnаgеmеnt

  8. If thе рrореrtу іѕ tо ѕеrvе аѕ a hоlіdау home or rental рrореrtу who wіll lооk аftеr іt іn your аbѕеnсе? Oftеn a frіеndlу nеіghbоur will be more thаn wіllіng tо do this but it is worth сhесkіng іf thеrе іѕ ѕоmеоnе whо оffеrѕ a management ѕеrvісе tо check thе property еvеrу nоw аnd thеn, dо ѕmаll mаіntеnаnсе jоbѕ, pay bills еtс. And whаt about the gаrdеn? Whіlе іt may ѕееm fаntаѕtіс tо buу a house wіth аn асrе оf lаnd, who wіll lооk аftеr thіѕ whеn уоu аrе not аrоund so you dо not соmе bасk tо a junglе each vіѕіt?

  9. Hоlіdау Home, Rеntаl, Cаріtаl Aррrесіаtіоn

Fіnаllу whеn соnѕіdеrіng buуіng a rurаl рrореrtу, thіnk саrеfullу аbоut what уоu аrе buуіng it fоr. If it іѕ tо ѕіmрlу bе уоur hоlіdау hоmе, thеn ѕо lоng аѕ уоu love іt, then gо аhеаd but іf fоr a rеntаl рrореrtу уоu nееd tо соnѕіdеr whу ѕоmеоnе would wаnt to rent іt, whаt thеrе іѕ tо dо in the area аnd the rеturn you are lіkеlу tо gеt. If уоu аrе ѕіmрlу lооkіng for capital appreciation, mауbе уоu juѕt іntеnd to buу a рlоt оf lаnd оr old house аnd hоld on іt in thе hоре prices wіll gо uр or mауbе you іntеnd tо renovate іt аnd sell оn. Chесk оut ѕіmіlаr renovated рrореrtіеѕ fоr sale іn the аrеа tо get аn іdеа оf what you can hоре tо асhіеvе. Lооk аt local есоnоmісѕ and buѕіnеѕѕ – is a nеw supermarket рlаnnеd, a gоlf соurѕе, a ѕра rеѕоrt еtс…thеѕе саn all hеlр рuѕh рrореrtу рrісеѕ up.

Yоu nееd tо соnѕіdеr аll these роіntѕ саrеfullу bеfоrе deciding оn whеthеr you ѕhоuld buy a rurаl рrореrtу. Whеn уоu take into consideration thе full cost of rеnоvаtіоnѕ, уоu mау dіѕсоvеr уоu аrе better ѕреndіng mоrе аt thе ѕtаrt tо gеt a modern villa in a pretty City as like as Real Estate Orange County Ca.

What the Heck Is a Short Sale?


In the course of the most recent quite a long while a considerable measure of purchasers has purchased homes, aiming to live in them for a long time, then something happened – perhaps great, possibly awful, yet in any case – they don’t have a decision. A few proprietors need to move; see more : http://www.onsitehomeinspections.com/.

At the point when most mortgage holders move, they offer their home. Ordinarily, that is not an issue. For a few individuals these days, it is an issue. In light of the simple financing, widespread theory, flipping, and in some cases misrepresentation, home estimations soar generally all over the place. That arrived at an end as of late and qualities plunged in a few regions. Notwithstanding, when qualities are steady, once in a while there sufficiently isn’t cash in the property to pay off the home loan, then pay all the offering costs and moving expenses.

What happens then?

Default, now and then insolvency, and perhaps dispossession. Alternatively, a short deal.

A short deal is the point at which the bank consents to acknowledge a home loan result that doesn’t cover the extraordinary advance. Why do loan specialists acknowledge short deals? Loan specialists quite often lose cash when they abandon the property. As a rule, they will lose less cash through a short deal than they would by dispossessing the home and offering it as a bank-claimed property.

Be that as it may, there are principles.

The borrower must experience an honest to goodness budgetary hardship. On the off chance that this fits, call the real estate agent. Converse with real estate customer care, office and let them realize what is going on. That route, information of your hardship is conveyed to the bank and turns into a piece of their documents. Keep your own particular correspondence log.

Inevitably, you will need to report the hardship and your failure to manage it monetarily by uncovering every one of your advantages. Bank articulations, stocks, bonds, expense forms, pay stubs – the money lender will need to see everything that might report that you are not concealing resources or pay.

When you offer the property, you need to supply extra documentation. At the point when the property is recorded, your land specialists readies a similar business sector investigation. You’re going to need that and you should supply a duplicate to the loan specialist, alongside your hardship letter, the reports said over, a duplicate of the buy understanding, and a “net sheet” indicating the amount you will net (or lose) from the offer of the home.

It might be that you really need your land specialists or some other real estate agent to arrange with your moneylender. Assuming this is the case, you have to set up an approval letter. That letter incorporates your name, property address, credit number, your agent’s name, the date and your authorized mark. Your specialists will know the greater part of this and have the best possible arrangement.

At that point your operators submit it to all your loan specialist and you hold up.

Ordinarily, your loan specialist can’t settle on the choice to acknowledge a short deal all alone. In the event that there is home loan protection, they get a say as much. Your home loan has a financial specialist. The financial specialist gets a say as much.

When the arrangement “bodes well”, they trust your hardship is authentic, and you don’t possess any other property – you might get a “yes” choice. Your odds go up notably in the event that you have somebody encountered arranging for you.

Purchase a Home Which Can Be Resold For a Good Price

Houses with a wonderful nightfall or skyline perspective or a pleasant stop dependably offer at a higher cost when contrasted with different homes. If a pleasant perspective is not on your agenda, it doesn’t matter that you bring yourself towards any house which you like just according to what perspectives are there in your mind. It ordinarily requires a more extended investment to discover a purchaser when you consider of exchanging your home or you may need to drop the cost of your home to coordinate the deal costs of different houses available to be purchased in the region with the help of real estate broker. So purchase a house with the help of real estate dealer that you can undoubtedly offer at a not too bad cost later on without making an excess of misfortunes.

Checking out the plot

Ensure that when you are checking the plot which has the best area regardless of the fact that it is in a pleasant neighborhood and that it is flawlessly leveled and rectangular fit as a fiddle. Your real estate agent will help you in finding the perfect and right one for you. There ought to be a not too bad terrace or garden where you can unwind and do you’re cultivating if you like. A house ought to be finished to an adequate degree which will have a decent resale esteem later on. You can re-try the greenhouse or develop the space as you like once you have acquired the plot so there is no compelling reason to spend a ton toward the starting itself.

Wide arrangement

Tell your real estate agent that you are looking for a place where you can find a wide assortment of houses in an area of diverse sizes and space. Nonetheless you should be cautious in selecting your home. Ensure that it is not very huge since that would influence your resale esteem if you need to offer it later on particularly if different real estate luxury homes here are the small and the medium ones. Additionally don’t purchase a little house which will influence your needs and needs. Fundamentally you have to purchase a home which gives an immaculate parity of the enormous houses and the little ones. A decent choice is the extravagance flats in Chandigarh which have abundant space and are not very little for any needs that may emerge later on.

Number of rooms and location

Make it sure that the real estate agent is showing you the house where there are no less than two rooms in any case. At least two bathrooms is additionally an absolute necessity in any house in which one can be utilized for visitors and the other for individual use. Likewise the storage rooms and the kitchen ought to be extensive and very much planned.

To finish up purchase a home with the help of real estate agent according to your own needs and likes yet it’s ideal to be cautious and purchase one which can get you a decent return if you choose to offer in a couple of years.

Read more tips here: http://www.investopedia.com/articles/mortgages-real-estate/08/fair-price-on-home.asp

The Triple Net Lease in Commercial Real Estate

The triple net lease is utilized widely as a part of the real estate market. It is main-stream for multi-occupant modern and retail properties. With occupants whose costs shift incredibly, for example, a modern client of power, the triple net lease is best for the landowner.

Occupants are impervious to triple net leases, as they have no power over increments in costs and planning their expenses is more troublesome with real estate. Read more »

How to Buy Real Estate When You Are Broke

imagesMany people think that they are unable to buy real estate because they are broke. Buying real estate does cost, however there are methods that you can adopt without needing to have the funds yourself.

Ways to Buy Real Estate Without Using Your Own Cash:

1. Hard-Money Lenders – these people will loan up to 100% of the purchase price of a property if the deal will give them a good return. If the real estate investor can find a home that will resell for a higher figure once repairs are made, then the hard-money lender will look at this figure when deciding how much to lend.

2. Home Equity – if you already have your own property in which you can find your property’s worth, you may be able to borrow funds against it to make further real estate investments. You could get a Home Equity Line of Credit, which has a variable, but lower rate of interest. Alternatively you could opt for a Home Equity Loan which has a fixed interest rate, but it may be higher.

3. Find a Partner – some people have finances, but no real estate knowledge to fully understand the processes involved. So if you have the knowledge and skills to make a real estate investment, you can ask them to provide the financial backing that you need. In this instance you should always make sure any agreements are put into writing for your security.

4. Private Money – there are many people who have finances that they would prefer to invest, rather than simply put into a savings account as they want a better return on their cash. Real estate investors usually offer them 12-20% return on their investment, meaning that this is often a better deal for them.

5. Lease Option – you can buy from a homeowner, without having legal ownership. The real estate investor will sign a long-term lease with the homeowners, with an “option” to buy the home at an agreed fixed price at a later date. Then the property can either be rented to generate cash-flow, or the investor can find a buyer to take over the option period.

6. “Subject To” Properties – this is where the legal title of a property is transferred from the homeowner to the investor, without the original mortgage being repaid. However, as long as payments are made, the bank may never find out about the transfer. It is a risky option to take when buying real estate, so it is important to have a backup plan.

7. A Combination – any of the above options can be combined so that you can still buy real estate. You could find a hard-money lender, and then a partner to refinance the property once the repairs are done. Alternatively you could take the lease option until you are able to find the private money to be able to purchase the home outright from the seller.

By considering all these options, you can see that you are able to buy real estate when you are broke.

How to Buy a Small Multifamily Property: A Step by Step Case Study

When you are looking to buy a multifamily home it is obvious that you would like to know the details that how you are supposed to proceed once you have made your mind that you should own a multifamily property. Before you get on with the buying of the property first thing that you should keep in your mind is that it is necessary that you have beforehand enough money to deposit the advance and then you should keep in mind the mortgage and other different necessary facts and figures while buying the house. Once you are sure that you have the starting finance then get on with the steps that involve:

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Frequent Home Problems to Watch Out For

After you build your dream house, what are some possible problems that you are supposed to encounter? Problems give spice to human journey. But these spices do irritates people often. Several home problems are experienced by varied home owners. Some of these used home problems can be prevented before it arises. Awareness of these matters reduces the formation of possible risk and another bigger problem in your house. If the task at hand seems daunting, experienced specialists are available to help narrow down the issues, and determine what some of these used home problems are.

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